I discovered a gorgeous shop called Folklore the other day. I love just about every product they stock, from the quirky lighting to the simple textiles and the subtly Scandi furniture and accessories.
Here is style that is so spot on that it doesn’t need to shout about itself. You like it or you don’t, it’s up to you. But you can see the love that has gone into each piece. These designers aren’t trying to impress, they’re too busy expressing themselves.
Sadly, as I don’t live in London, I’ve not yet had a chance to visit the physical store in Islington, which just opened last month. But looking at these photos, I’m definitely going to have to book myself a trip ‘to town’ (as they say) asap.
Owned by Rob and Danielle Reid, the store is grounded in a simple ethos: “better living is possible through design”. I have to say, I totally agree.
Craftsmanship, quality, simplicity and durability are clearly the order of the day, with trends taking a back seat. These are treasures you’ll keep for a long time.
If you’re in London, do pop in and have a browse at 193 Upper Street, Islington, or shop online at www.shopfolklore.com.